Creativity, Care, and a Commitment to Your Success

Scarlett Royce, Copywriter & Consultant, in a black & white dress
Variety’s the very spice of life, That gives it all its flavour.
— William Cowper

Introduction…

Hi, I’m Scarlett Royce! I’m passionate about helping Shenandoah Valley businesses stand out with creative, custom web design and copy that truly reflect who they are. I believe every business has a unique story, and my goal is to help you tell yours in a way that connects and resonates.

I have loved variety my entire life.

As a little girl, I devoured all kinds of books and treasured our class trips to the public library. The school was located several blocks away, and those walks to the library became very special to me. I discovered many beloved authors and stories, and am so grateful to my elementary school and teachers for valuing books. 

They became a part of my story and my affinity for reading and learning other people’s stories. I believe variety and all those stories help me in my creativity, design, and writing.

Scarlett Royce, Shenandoah Valley Copywriter & Consultant, sitting on a porch with her laptop

My Journey:

I created this business five years ago after I was furloughed during the pandemic. What started as a way to help small business owners quickly became a passion for creating meaningful digital experiences. Over the years, I’ve worked with a variety of clients—from realtors to non-profits—and I’m grateful for every opportunity to highlight the heart and soul behind each business.

Scarlett Royce, Shenandoah Valley Copywriter & Consultant

What Sets Me Apart:

I’m not just a designer or copywriter—I’m a creative alchemist. I blend words, visuals, and strategy to turn your ideas into a digital presence that feels uniquely yours. No templates. No cookie-cutter solutions. Just one-of-a-kind websites and content tailored to your story, personality, and goals.

I care deeply about each project and client I work with. When you partner with me, you’ll experience a thoughtful, collaborative process from start to finish. Your satisfaction isn’t just a priority—it’s the heart of everything I do.

A Little More About Me:

When I’m not designing websites or writing copy, I serve on two non-profit boards, garden, travel as much as I can, read (of course!), walk, keep chickens, and soak up time with my family—including my husband, our five beautiful children—plus their significant others, and my sweet new granddaughter.

Outside of work, I’m all about fresh flowers, strong coffee, beautiful books, and new places to explore. I call Virginia home, but my story also stretches across North Carolina, Texas, Venezuela, and Canada.

Creativity and connection are the threads that run through every part of my life, and I bring that same energy to every project.

Scarlett Royce, Shenandoah Valley Copywriter & Consultant, at a local Christmas tree farm with some family
Scarlett Royce, Shenandoah Valley Copywriter & Consultant, with her family

Client-Centric Approach:

Your business is your passion—and I’m here to honor that. I’ll take time to listen, understand, and collaborate with you so we can build something that truly reflects your unique value and helps you stand out.

Scarlett Royce, Shenandoah Valley Copywriter & Consultant, volunteering at an event for Virginia Youth Ballet

Rooted In Community:

I’m proud to be part of the Shenandoah Valley community, and giving back is a core part of who I am. My local connections include:

• Vice President and 8-year volunteer at FISH of Clarke County.

• Board member, 10-year volunteer, and marketing strategist for Virginia Youth Ballet and Vostrikov’s Academy of Ballet social media.

• Volunteer with Berryville Main Street.

• Member of the Women of Winchester networking group.

• Supporter of ABBA Care and Winchester Rescue Mission.

• Volunteer with Clarke County Ruritans

What’s next?

Want to see how we can bring your vision to life? I’d love to chat! Fill out the contact form or send me an email today.

Scarlett Royce, Shenandoah Valley Copywriter & Consultant, with friends at a paint and sip night at the Barns of Rose Hill
A view of the Shenandoah River from Bears Den in Clarke County

Chat with me

Are you ready to take your business to the next level?

“Success is liking yourself, liking what you do, and liking how you do it.”

- Maya Angelou